Brand Resources

Main Content

The University’s brand is intended to help tell its powerful story consistently and effectively.

In addition to the resources below, your colleagues in Marketing Communications can help ensure that you are applying the University’s brand messages and design appropriately. Our goal is to help you reach your goals within the framework of the University’s overall message and brand.


Talking Points

It’s not always easy to talk about what makes SIU distinctive in a concise and meaningful way.  These talking points highlight some of the distinguishing characteristics of SIU that set us apart from other universities. Think of these as messages that you can use to help frame your thoughts as you talk about SIU.


Brand Graphic Design Tips